Project homework 2-HAO JINGYU ，LI YULUN

 Observe the hanyang university cafe 오기다 customer behavior and the surrounding environment, through the small city of white space observers summarized theory of social life, we get the following conclusion:

1. The layout and planning of coffee shops have an impact on customers' behavior and socializing, so space design and decoration are very important to attract and retain customers. 2. Customers of Hanyang University coffee shop generally like to have academic discussion and exchange in the coffee shop, which indicates that the coffee shop has a certain status and influence in academic exchange.

3. It is observed that most customers in coffee shops are students, which indicates that coffee shops are well-known and popular among students.

4. Environmental factors such as music, temperature and lighting in coffee shops have an impact on customers' mood and behavior, so coffee shops should pay attention to these details to improve customers' satisfaction.

Using White's Social Space in Small Cities theory analysis:

In White's theory of small city space, social distance is an important concept, and the space design of coffee shops should meet the needs of different social distances to attract a wider range of customers.

Through the above summary, I can have a deeper understanding of the characteristics of Hanyang University coffee shop and customer behavior habits, and at the same time, I can also put forward suggestions and suggestions for improvement on the space design and service of the coffee shop, so as to better meet the needs of customers and improve the competitiveness of the coffee shop.

According to White's small city space theory, the layout and planning of urban space will have an impact on residents' social life, and small cities have closer social connections and stronger social identity than big cities. Therefore, can make use of the theoretical analysis of hanyang university white coffee shop 오기다 in the behavior of each customer and the surrounding environment.

In a coffee shop in the first place, hanyang university 오기다 relatively small space layout and compact environment make customers feel more close and warm. Such an atmosphere often makes people more willing to stay in the coffee shop, communicate and enjoy the relaxed feeling brought by coffee. In addition, the surroundings of coffee shops are usually quiet and free from noise and distractions, which can help customers focus more on their studies, work and social activities.

Secondly, the closeness and social identity of small urban Spaces also have a positive impact on the communication and interaction between coffee shop customers. In a small and close space, it is easier for people to know and connect with each other and form their own social circle. In hanyang university coffee shop 오기다, customers will be able to communicate in a relatively close environment, to share their study, work and life experience, enhance exchanges and understanding between each other.

Anyhow, white small urban space theory can well explain the hanyang university cafe 오기다 customer behavior and the surrounding environment. The closeness and social identity of the small urban space facilitates communication and interaction among customers, while making it easier for customers to relax, enjoy and focus on studying, working and socializing in the coffee shop. This is positive for both the coffee shop and the campus community as a whole.

Observer's Angle (HAO JINGYU/LI YULUN):

1) According to White's small city space theory, the layout and planning of urban space will have an impact on the social life of residents.

The decoration and environment of the coffee shop are also warm and comfortable, so that customers can feel relaxed and comfortable. Such close spatial layout and pleasant surrounding environment can promote social interaction among customers, make the relationship between customers become closer, and improve customer satisfaction and loyalty.

2) White's theory of small city space provides a powerful framework to explain the relationship between urban space and social life. In the empirical analysis of Hanyang University coffee shop, we can find the applicability of this theory, and provide useful suggestions for the management and development of coffee shop.

The connection between observer and observed:

1) From the perspective of observers (us), we can understand the social interaction and behavior habits of customers in this small urban space by observing the customer behavior and surrounding environment of Hanyang University coffee shop. Observers can also analyze the effect of the layout and planning of a coffee shop on customers' behavior and socialization, and how these factors promote or hinder interaction and communication among customers.

2) From the perspective of the observed, customers can express their feelings and attitudes towards this small urban space through their behaviors in the coffee shop. The behavior and social habits of customers will also be noticed and recorded by observers, and through these data to understand the needs and preferences of customers. Meanwhile, coffee shops can also use the data to improve their spatial layout and services to better meet customers' needs and improve their satisfaction.

3) In general, White's theory of small city space provides a common framework for observers and observed, enabling them to better understand and analyze the social interaction and behavior habits in Hanyang University coffee shop. This theoretical perspective can provide useful reference for the operation and development of coffee shops, as well as improve customer satisfaction and loyalty.

The above is a joint project of Yulun Li and JinYu Hao.

                                                                                                                  이육륜(Yulun Li)2020007356 

                                                                                                                  호청유(JinYu Hao)2019082315