project 4:advertising analysis

 

In 1999, Procter & Gamble created a new brand swiffering. In the promotion plan of the main product electrostatic precipitating gauze, Procter & Gamble stood on the standpoint of modern housewives and showed their understanding and support. That generated $1 billion in sales for it. Behind the marketing plan, Procter & Gamble conducted a detailed survey on the domestic chores of American women and found that no matter how high a position most women hold in the workplace, family is still an important emotional position for them, and most women are still proud of cleaning their homes . Women's demands are not not to do housework, but to do housework more easily. Based on this insight, Procter & Gamble has developed a product for working women that can save them time doing housework, and this is Easy Speed ​​Clean. In Yisujie’s advertisement, Procter & Gamble did not praise women for their hard work like the traditional practice, but used soldiers to clean the barracks, emphasizing the ease and fun of doing housework, and giving it a sense of honor in the subconscious. Telling girls lies in the real insight into what women keep and what they abandon in the development of the times. Procter & Gamble announced to the public: We are not helping women solve problems, but helping their families solve problems. Communicate to men, you can help each other and maintain a good family together!