Extra Credit : Advertising analysis in which a young woman or girl is sexually portrayed (Hojeong Lee)
<The first commercial for 'Seoul Milk'> I would like to analyze the issues related to sexual objectification advertisements that have recently been controversial in the pop culture and art world. First, Seoul Milk faced controversy over sexual objectification by releasing an advertisement with the concept of comparing women to cows. I will attach the link to the controversial advertisement video at the bottom. As shown in the video, the advertisement begins with a man with a camera wandering around a remote area. Along with the narration, "We finally succeeded in capturing their appearance on camera," it even captures a man hiding in a bush, drinking water in a stream, and secretly filming women doing yoga. And when a man accidentally stepped on a branch, women suddenly turned into cows, and the advertisement ignited controversy over sexual objectification in the advertising industry by comparing women to cows and even capturing men. The BBC also criticized the ...